Millions of devotees have already taken a holy dip at Maha Kumbh Mela, the world’s largest religious gathering, in Prayagraj, Uttar Pradesh. Amid this spiritual fervour, a unique business has emerged online for those unable to attend in person.
the world’s largest religious gathering, in Prayagraj, Uttar Pradesh. Amid this spiritual fervour, a unique business has emerged online for those unable to attend in person. In a video going viral, an entrepreneur is offering a ‘digital snan’ (holy dip) service. For a fee of Rs 1,100, this service collects photographs of devotees sent via WhatsApp. It claims to purify the souls of the remote devotees by immersing a photocopy of their picture in the sacred waters.
In a video going viral, an entrepreneur is offering a ‘digital snan’ (holy dip) service. For a fee of Rs 1,100, this service collects photographs of devotees sent via WhatsApp. It claims to purify the souls of the remote devotees by immersing a photocopy of their picture in the sacred waters.
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